Breaking Down Silos: Innovative Approaches to Data Unification for Marketing Mastery
Hyper-personalisation with cost efficiency is the end goal for every marketer. To accomplish this, they often rely on various data sources. Getting effective data-driven intelligence is like finding gold in the sand. Yet, it is every marketer's pursuit to better
Getting Your Data AI Ready
Consider that you have set up a new Artificial Intelligence (AI) powered voice support assistant for your business, to answer rudimentary and simple questions like, “Where is my order?” or “When can I expect my order?” It seems simple enough
Sales on the Go: How Mobile CRM Reshapes Sales Strategies
As sales professionals continue to step out on the field, businesses know that having a good Customer Relationship Management (CRM) system ensures employees stay connected and get information on the go will only serve to elevate them. With mobile technology
Putting People First: The Path to a Human-Centric Manufacturing Revolution
In a competitive market, where consumer expectations shift rapidly, manufacturers are often stretched to ensure their production systems are flexible, sustainable, and quick. This has opened them up to unforeseen workforce challenges. Not surprisingly, in order to meet current and
Elevate B2B Retail Strategy with Salesforce’s Flexible and Scalable Solutions
In many ways, technology has had an inherent and lasting impact on customer expectations. That also includes the traditionally tech-hesitant business-to-business (B2B) buyer, who, just like retail customers, is now seeking to instantly browse, research and transact at any time
From transactions to insights: Why the BFSI sector needs to look at cloud and analytics
The key to a successful business is knowledge. For the Banking, Financial Service and Insurance (BFSI) sector, data collected at multiple customer touchpoints along the customer lifecycle, provides that knowledge. Be it transaction details, helpline data, log data, emails, sponsorship
Value Added Reseller Solution
A true Customer 360 with Sales, Service, and Billing Collection automates the entire Sales Cycle, reducing Conversion Time and increasing the sales team's efficiency.
About the Company
Appstrail is a modern-day Technology consulting firm where everything we think is digital, for and across our customers' entire ecosystem. It is more than just a company - it's an institution that creates multiple opportunities.