Transforming Real-time Social Insights into Strategic Engagement with Social CRM
As we navigate a world of social reign, statistics reveal a compelling narrative. Are you aware that over 3.6 billion people actively use social media, shaping their perceptions and influencing purchasing decisions? Until now, potential customers' social media activity remained
Empowering the BFSI industry for Unrivaled Customer Experience (CX)
Today, 81% of organisations globally compete based on customer experience, and the BFSI sector is no different. While we see digital transformation services in the BFSI industry pacing up in an attempt to fuel growth, only 30% of banks have
Field Sales Automation (FSA): Key to Boost Your Revenue and Streamline Costs
Overview Over the centuries, the manufacturing sector has undergone significant transformations, shaping the way goods are produced, distributed, and consumed and no doubt technology has played a crucial role in this journey. We at Appstrail believe this is just the tip of
Choosing the right CRM: Aligning business goals with the perfect CRM solution
In today's business dynamics, CRM is indispensable. Without it, the fabric of effective customer relationships cannot be woven. Yet, 48% of business leaders claim that their CRM fails to fulfil their needs and goals.
Breaking Down Silos: Innovative Approaches to Data Unification for Marketing Mastery
Hyper-personalisation with cost efficiency is the end goal for every marketer. To accomplish this, they often rely on various data sources. Getting effective data-driven intelligence is like finding gold in the sand. Yet, it is every marketer's pursuit to better
Getting Your Data AI Ready
Consider that you have set up a new Artificial Intelligence (AI) powered voice support assistant for your business, to answer rudimentary and simple questions like, “Where is my order?” or “When can I expect my order?” It seems simple enough
Sales on the Go: How Mobile CRM Reshapes Sales Strategies
As sales professionals continue to step out on the field, businesses know that having a good Customer Relationship Management (CRM) system ensures employees stay connected and get information on the go will only serve to elevate them. With mobile technology
Putting People First: The Path to a Human-Centric Manufacturing Revolution
In a competitive market, where consumer expectations shift rapidly, manufacturers are often stretched to ensure their production systems are flexible, sustainable, and quick. This has opened them up to unforeseen workforce challenges. Not surprisingly, in order to meet current and
Elevate B2B Retail Strategy with Salesforce’s Flexible and Scalable Solutions
In many ways, technology has had an inherent and lasting impact on customer expectations. That also includes the traditionally tech-hesitant business-to-business (B2B) buyer, who, just like retail customers, is now seeking to instantly browse, research and transact at any time
From transactions to insights: Why the BFSI sector needs to look at cloud and analytics
The key to a successful business is knowledge. For the Banking, Financial Service and Insurance (BFSI) sector, data collected at multiple customer touchpoints along the customer lifecycle, provides that knowledge. Be it transaction details, helpline data, log data, emails, sponsorship