Appstrail Technology

7 reasons why you need to integrate your ERP with CRM

Customer loyalty is critical in a competitive environment for sustaining margins and ensuring a long-term business. There are several methods for increasing brand loyalty. But you may not know that combining the ERP and CRM systems is critical in attracting and keeping loyal customers. Integrating your ERP and CRM at a high level allows the employees to provide faster, more educated, and personalized customer support. Therefore in this blog, we provide you with 7 reasons you need to integrate your ERP with CRM.You can reduce inconsistencies between sales and inventory, increase the accuracy of quotes, reduce manual data entry, and increase the information available about each customer. The integration provides 360-degree insight into your customers and helps you deliver an experience that sets you apart from the competition.  

Why you should consider integrating ERP and CRM: 

Improved Accuracy: 

Salespeople can provide more precise quotes, lead times, and arrival dates because they have real-time access to inventory levels and current product pricing. Building satisfied, loyal customers need this degree of continuity and accuracy.  

Quick Decision Making:

CRM focuses on clients, while ERP focuses on staff and improving business operations. These systems, when used together, will provide a complete picture of the company’s operations and how things are working in the organization. 

 

Improved Budgeting and Forecasting: 

Forecasts can be easily matched to demand when ERP financials and CRM are connected. It Prevents excess inventory and shortages, enhances the delivery process, which in the end, increases customer loyalty.  

Eliminate Data Duplication: 

You’re more likely to come across duplicate customer data if the ERP and CRM systems are siloed and don’t work together. Since some of it might not be completely duplicate, determining which should be the master record may be difficult. An integrated framework eliminates the possibility of encountering duplicate or incomplete data while also improving data-driven processes across the entire business ecosystem.  

Enhanced Customer Service: 

As employees in the company have real-time access to the complete customer picture—call history, interests, orders, service requests, contracts, resolutions, and other data—they can work together to serve customers more effectively. The above action requires consolidated, centralized insight between your systems.  

Easy process of Invoicing and Payments 

Quick and accurate invoicing establish a reputation for your company by demonstrating continuity and making things simpler for your clients. You can build automation through your quote-to-cash process once your ERP and CRM are integrated.  

Increased Growth Opportunities: 

It’s a well-known fact that growth occurs in two ways: higher revenue and lower expenses. CRM is concerned with the former, while ERP is concerned with the latter. By combining the two programs, an organization will simultaneously meet each of these objectives, increasing the number of growth opportunities.  

Want to learn more about solutions that can integrate your ERP and CRM systems? Head over to our Blog Section.

Appstrail specializes in helping clients achieve their strategic goals through innovative, impactful, and integrated solutions.

Contact us to learn more from our experts on building a loyal customer base and achieving your long-term goals.