In the age where customers have moved from tangible products to intangible experiences, the healthcare industry is no exception.Today, it is not restricted to manufacturing drugs and supplying them to chemists. It’s evolving into a digital and techno business as more companies are adopting technologies to meet the present and future challenges. The medical industry has become one of the fastest adopters of technology and discoveries that challenge our existing infrastructure.The global healthcare market is estimated to be an 11.9 trillion-dollar market by 2022. As a result, IT companies will have more opportunities to develop more sophisticated gadgets, digital services, and data-driven results. Medtech companies can drive efficiencies and tackle challenges by applying IoT, machine learning, additive manufacturing, and augmented reality. A new breed of AI startups is leading the way on how new drugs are being developed.
How technology changed the scenario?
Companies like Practo, Pharmeasy, Apollo health, and many more have entirely revolutionized the healthcare industry in India. These companies have changed how patients purchase medicines, book appointments, general record-keeping, and understanding health hazards. They use cloud services like Salesforce to drive their business and bridge the gap between the healthcare industry and patients.The overall industry is amid flux from assumptions to data-driven decisions. Data is playing a pivotal role in driving the whole healthcare and life sciences industry. Today we have a wide range of healthcare services available in one click, from booking an appointment to purchasing drugs. Cloud-based technology is steadily helping the industry grow and evolve.Now, let’s talk about the supply chain, a critical aspect of the healthcare industry. Supplying drugs from the manufacturing plant to storage to the end seller constitutes an essential process and involves many steps and technicalities. Cloud services such as Salesforces can help the healthcare sector reduce cost and get faster connectivity to the corporate network, virtual real-time data, and user experiences to resolve such issues.
How is Healthcare becoming customer-centric?
Customers of all ages have moved to technology, and Salesforce can help users evolve into cloud-based self-service.Cloud-based health services benefit the older generation globally with innovation and user-friendly experiences. Now, the customer prefers more cloud-based interaction with the doctor and other healthcare services.Overall, new-age technologies such as Gene therapies, intelligent drug discovery and development, consumer wearables, telemedicine, and more create new values for workers, patients, and ecosystem partners. Cultivating human strengths—for probing data, curating information, and asking the right questions— can help humans work with technology to think exponentially.However, the advancements in the healthcare industry do come with their challenges. Security of patient data being one of the most significant barriers.In the upcoming blogs, we will talk about the challenges of the healthcare industry in detail. Please keep checking our Blog and follow us on LinkedIn to get updates.